The Big Share® Business Fundraiser Digital Media Kit

Thank you to Downtown Madison, Inc for sponsoring this kit.

Thank you for being a business fundraiser as part of The Big Share® 2023. Your enthusiasm and support for local philanthropy are greatly appreciated and will help Make Change Happen.

Community Shares of Wisconsin prepared this digital media kit so you can ask your employees, board members, customers, and other stakeholders to support The Big Share by donating on or before March 7, 2023.

You can start using these materials right away; the earlier you start fundraising the more people you can reach. These materials can be copied to use as-is or you can adapt them for your own needs.

Included in this kit are instructions about how to customize your fundraising page, plus social media posts, email messages, talking points, and links to graphics that will help you in your fundraising efforts.

Social Media Graphics

Accompany your posts with any of these graphics. The graphics shown below are low-resolution examples. Download the actual graphics at this link.

Social media tags: Please tag Community Shares of Wisconsin so we can engage with your posts, amplify your message, and help you raise more money. Tag us at @CommunityShares on Facebook, @CommunitySharesWI on LinkedIn, and @CommSharesWI on Instagram and Twitter.

Alt Text

In order to make social media posts more accessible for people using screen readers, remember to include alt text for images. Alt text is a description of what is happening in photos or graphics. Alt text should provide context while being concise, detailed, and specific.

Here are suggestions for alt text for the social media graphics, along with instructions on how to add alt text on social media.

Image 1: “A woman and a child look at a garden plot. The Big Share logo is overlaid on the photo. Graphic reads: Give to local nonprofits Tuesday, March 7. Principal partner Madison Community Foundation. TheBigShare.org”

Image 2: “An aerial view of Madison’s isthmus. The Big Share logo is overlaid on the photo. Graphic reads: Give to local nonprofits Tuesday, March 7. Principal partner Madison Community Foundation. TheBigShare.org”

Image 3: “A green forest with sunlight peeking through. The Big Share logo is overlaid on the photo. Graphic reads: Give to local nonprofits Tuesday, March 7. Principal partner Madison Community Foundation. TheBigShare.org”

How does it work?

Please start by registering your business.

As a business fundraiser, you will have your very own fundraising page on thebigshare.org. You create your own link when you register your business. You can find your custom fundraising link in your dashboard.

You will send this link to your members/employees, board members, customers, and other stakeholders to request donations through your fundraiser.

From your business fundraiser page, visitors click the “Support a Nonprofit” button to select which nonprofit(s) they want to support and how much to donate. The visitors then check out, just like shopping online, and select your business’ name in the “Employer” box so their donation is associated with your fundraiser.

Their donation will then appear on your business’ page and will contribute to your business’ goal for the event. Goals can be based on either a dollar amount or a percentage of employee participation.

Customize Your Fundraiser Page and Dashboard

Visit this page to learn how to:

Log into your fundraiser page
Add administrators
Customize your page
Add a logo
Add a story about why you are fundraising
Set a dollar goal or a donor goal

Suggested email to employees or message for intranet:

Subject line: [Company name] supports The Big Share

[Company name] is raising funds for Community Shares of Wisconsin and its nearly 70 nonprofit members as part of The Big Share® on Tuesday, March 7. This online day of giving is a fun, easy, and flexible way to support local nonprofits and make change happen.

We encourage all employees to donate this year. It only takes a few minutes to give and with a minimum donation of only $5, it is easy to get involved. Our goal this year is for X% of employees to donate (or, Our goal this year is to raise $X). To help make that happen, we are matching all employee donations up to $X.

Through the generosity of our employees, the nearly 70 nonprofit members of Community Shares of Wisconsin can continue to advance social justice and protect the environment.

You can donate now through March 7 on the [company name] fundraising page by clicking the “Support a Nonprofit” button. Make sure to select [company name] at checkout.

Our fundraising page: [your fundraising page link]

Suggested public enewsletter text:

Subject line: [Company name] supports The Big Share

Please join us in supporting The Big Share by donating through our fundraiser. It only takes a few minutes to give and with a minimum donation of only $5, it is easy to get involved.

Through the generosity of people like you, the nearly 70 nonprofit members of Community Shares of Wisconsin can continue to advance social justice and protect the environment.

You can donate now through March 7 on the [company name] fundraising page by clicking the “Support a Nonprofit” button. Make sure to select [company name] at checkout.

Our fundraising page: [your fundraising page link]

Suggested thank you email text:

Subject line: Thank you for supporting The Big Share

Thank you for donating to the [company name] fundraiser in support of The Big Share®. Through the generosity of people like you, Community Shares of Wisconsin and its nearly 70 nonprofit members can continue to advance social justice and protect the environment.

Please consider following Community Shares of Wisconsin on social media for the latest on their efforts to make change happen.

Facebook: https://www.facebook.com/communityshares
Twitter: https://twitter.com/commshareswi
Instagram: https://www.instagram.com/commshareswi/

Thank you again for your support,
[Your name]

Suggested talking points:

When discussing The Big Share, whether in person or online, please keep these important messages in mind.

The Big Share® is Tuesday, March 7.
The Big Share® is an online day of giving hosted by Community Shares of Wisconsin to support the organization’s nearly 70 nonprofit members.
The event is set to raise over $500,000.
This year’s theme is “Make Change Happen.”
Community Shares of Wisconsin aims to engage 5,000 individual donors this year.
With a minimum donation of $5, it is easy to get involved. It only takes a few minutes to donate.

The Big Share® Business Fundraiser Digital Media Kit

Social Media Graphics

Alt Text

How does it work?

Customize Your Fundraiser Page and Dashboard

Suggested Facebook post:

Suggested Instagram post:

Suggested Twitter post:

Suggested LinkedIn post:

Suggested email to employees or message for intranet:

Suggested public enewsletter text:

Suggested thank you email text:

Suggested talking points:

Additional Graphics and Print Items:

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