The Big Share® Business Fundraiser Digital Media Kit

Downtown Madison Inc logo

Thank you to Downtown Madison, Inc for sponsoring this kit.

Thank you for being a business fundraiser as part of The Big Share® 2022. Your enthusiasm and support for local philanthropy are greatly appreciated and will help Make Change Happen.

Community Shares of Wisconsin prepared this digital media kit so you can ask your employees, board members, customers, and other stakeholders to support The Big Share by donating on or before March 1, 2022.

You can start using these materials right away; the earlier you start fundraising the more people you can reach. These materials can be copied to use as-is or you can adapt them for your own needs.

Included in this kit are instructions about how to customize your fundraising page, plus social media posts, email messages, talking points, and links to graphics that will help you in your fundraising efforts.

Graphics: The graphics shown here are low resolution examples. Please download the actual graphics from the links provided in each section.

Social media tags: Please tag Community Shares of Wisconsin so we can engage with your posts, amplify your message, and help you raise more money. Tag us at @communityshares on Facebook, @CommunitySharesofWisconsin on LinkedIn, and @CommSharesWI on Instagram and Twitter.

How does it work?

Please start by registering your business.

As a business fundraiser, you will have your very own fundraising page on thebigshare.org. You create your own link when you register your business. You can find your custom fundraising link in your dashboard.

You will send this link to your members/employees, board members, customers, and other stakeholders to request donations through your fundraiser.

From your business fundraiser page, visitors click the “Support a Nonprofit” button to select which nonprofit(s) they want to support and how much to donate. The visitors then check out, just like shopping online, and select your business’ name in the “Employer” box so their donation is associated with your fundraiser.

Their donation will then appear on your business’ page and will contribute to your business’ goal for the event. Goals can be based on either a dollar amount or a percentage of employee participation.

Customize Your Fundraiser Page and Dashboard

Visit this page to learn how to:

  • Log into your fundraiser page
  • Add administrators
  • Customize your page
  • Add a logo
  • Add a story about why you are fundraising
  • Set a dollar goal or a donor goal
Suggested Facebook post:

[Company name] is raising funds for Community Shares of Wisconsin and its 70 nonprofit members as part of The Big Share® on Tuesday, March 1. This online day of giving, hosted by @communityshares, is a fun, easy, and flexible way to support local nonprofits and make change happen.

Donate now through March 1 on our fundraising page and select [company name] at checkout. [your fundraising page link]

#CSWBigShare

Accompany your post with any of these graphics. The graphics shown below are low resolution examples. Click here to download the actual graphics.

Suggested Instagram post:

[Company name] is raising funds for Community Shares of Wisconsin and its 70 nonprofit members as part of The Big Share® on Tuesday, March 1. This online day of giving, hosted by @CommSharesWI, is a fun, easy, and flexible way to support local nonprofits and make change happen.

Donate now through March 1 on our fundraising page and select [company name] at checkout. (link in bio)

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#CSWBigShare #CommunityShares #CommunityBuilding #SocialJustice #EnvironmentalJustice #Equity #MadisonWI #Wisconsin #MadisonWisconsin

Please note that the spaces above are intentional. They make it easier for people to read posts on Instagram. Additionally, please set your Instagram bio link to your fundraising page.

Accompany your post with any of these graphics. The graphics shown below are low resolution examples. Click here to download the actual graphics.

Suggested Twitter post:

[Company name] is raising funds for @CommSharesWI and its nonprofit members as part of The Big Share® on March 1. This online day of giving is a fun way to support local nonprofits and make change happen.

Donate now and select [company name] at checkout.

[your fundraising page link]

#CSWBigShare

Accompany your post with any of these graphics. The graphics shown below are low resolution examples. Click here to download the actual graphics.

Suggested LinkedIn post:

[Company name] is raising funds for Community Shares of Wisconsin and its 70 nonprofit members as part of The Big Share® on Tuesday, March 1. This online day of giving, hosted by @CommunitySharesofWisconsin, is a fun, easy, and flexible way to support local nonprofits and make change happen.

Donate now through March 1 on our fundraising page and select [company name] at checkout. [your fundraising page link]

#CSWBigShare

Accompany your post with any of these graphics. The graphics shown below are low resolution examples. Click here to download the actual graphics.


Feel free to post stories on Instagram and Facebook too. You can use the blank space on the graphic to customize the message.

The graphics shown below are low resolution examples. Click here to download the actual graphics.

Suggested email to employees or message for intranet:

Subject line: [Company name] supports The Big Share

[Company name] is raising funds for Community Shares of Wisconsin and its 70 nonprofit members as part of The Big Share® on Tuesday, March 1. This online day of giving is a fun, easy, and flexible way to support local nonprofits and make change happen.

We encourage all employees to donate this year. It only takes a few minutes to give and with a minimum donation of only $5, it is easy to get involved. Our goal this year is for X% of employees to donate (or, Our goal this year is to raise $X). To help make that happen, we are matching all employee donations up to $X.

Through the generosity of our employees, the 70 nonprofit members of Community Shares of Wisconsin can continue to advance social justice and protect the environment.

You can donate now through March 1 on the [company name] fundraising page by clicking the “Support a Nonprofit” button. Make sure to select [company name] at checkout.

Our fundraising page: [your fundraising page link]

Suggested public enewsletter text:

Subject line: [Company name] supports The Big Share

[Company name] is raising funds for Community Shares of Wisconsin and its 70 nonprofit members as part of The Big Share® on Tuesday, March 1. This online day of giving is a fun, easy, and flexible way to support local nonprofits and make change happen.

Please join us in supporting The Big Share by donating through our fundraiser. It only takes a few minutes to give and with a minimum donation of only $5, it is easy to get involved.

Through the generosity of people like you, the 70 nonprofit members of Community Shares of Wisconsin can continue to advance social justice and protect the environment.

You can donate now through March 1 on the [company name] fundraising page by clicking the “Support a Nonprofit” button. Make sure to select [company name] at checkout.

Our fundraising page: [your fundraising page link]

Suggested thank you email text:

Subject line: Thank you for supporting The Big Share

Thank you for donating to the [company name] fundraiser in support of The Big Share®. Through the generosity of people like you, Community Shares of Wisconsin and its 70 nonprofit members can continue to advance social justice and protect the environment.

Please consider following Community Shares of Wisconsin on social media for the latest on their efforts to make change happen.

Facebook: https://www.facebook.com/communityshares
Twitter: https://twitter.com/commshareswi
Instagram: https://www.instagram.com/commshareswi/

Thank you again for your support,
[Your name]

Suggested talking points:

When discussing The Big Share, whether in person or online, please keep these important messages in mind.

  • The Big Share® is Tuesday, March 1.
  • The Big Share® is an online day of giving hosted by Community Shares of Wisconsin to support the organization’s 70 nonprofit members.
  • The event is set to raise over $500,000.
  • This year’s theme is “Make Change Happen.”
  • Community Shares of Wisconsin aims to engage 5,000 individual donors this year.
  • With a minimum donation of $5, it is easy to get involved. It only takes a few minutes to donate.
Additional marketing materials:

The graphics shown below are low resolution examples. Please use the noted links to download the files.

The Big Share official logo

This logo can be used for communications about The Big Share. Download here.

Zoom backgrounds

These graphics can be used as a background on Zoom. Download here.

THS Zoom Background 1
THB Zoom Background 2

General poster

This 8.5” x 11” poster can be printed on an office printer and displayed around your office to support other messaging about The Big Share. Download here.

TBS Poster