The Big Share® Peer-to-Peer Fundraiser Digital Media Kit

How to become a Peer-to-Peer Fundraiser

If you received an email invite, follow the instructions in the email.

If you did not receive an email invite, you can sign up to be a peer-to-peer fundraiser by selecting the nonprofit you want to support from this list and clicking the “Fundraise” button on that nonprofit’s profile.

About the Digital Media Kit

Thank you for being a peer-to-peer (P2P) fundraiser during The Big Share® 2023. Your enthusiasm and support are greatly appreciated.

Community Shares of Wisconsin prepared this digital media kit so you can ask friends, family, and co-workers to support your fundraising efforts by donating on or before March 7, 2023.

You can use these materials from February 1 through March 7, which is when people can donate on the Big Share website. The earlier you start fundraising the more people you can reach. These materials can be copied to use as-is or you can adapt them for your own needs.

Included in this kit are instructions about how to customize your fundraising page, plus social media posts, email messages, talking points, and links to graphics that will help you in your fundraising efforts.

Social Media Graphics

Accompany your posts with any of these graphics. The graphics shown below are low-resolution examples. Download the actual social media graphics at this link.

Social media tags: Please tag Community Shares of Wisconsin so we can engage with your posts, amplify your message, and help you raise more money. Tag us at @CommunityShares on Facebook, @CommunitySharesWI on LinkedIn, and @CommSharesWI on Instagram and Twitter.

Alt Text

In order to make social media posts more accessible for people using screen readers, remember to include alt text for images. Alt text is a description of what is happening in photos or graphics. Alt text should provide context while being concise, detailed, and specific.

Here are suggestions for alt text for the social media graphics, along with instructions on how to add alt text on social media.

Image 1: “A woman and a child look at a garden plot. The Big Share logo is overlaid on the photo. Graphic reads: Give to local nonprofits Tuesday, March 7. Principal partner Madison Community Foundation. TheBigShare.org”

Image 2: “An aerial view of Madison’s isthmus. The Big Share logo is overlaid on the photo. Graphic reads: Give to local nonprofits Tuesday, March 7. Principal partner Madison Community Foundation. TheBigShare.org”

Image 3: “A green forest with sunlight peeking through. The Big Share logo is overlaid on the photo. Graphic reads: Give to local nonprofits Tuesday, March 7. Principal partner Madison Community Foundation. TheBigShare.org”

Customize Your Fundraiser Page and Dashboard

As a fundraiser, you will have your very own fundraising page on thebigshare.org. You can find your personal fundraising link in the email that was sent to you by GiveGab (the online platform for The Big Share) or in your dashboard.

You will send your personal fundraising link to your friends, family, and co-workers to request that they donate through your fundraiser. Please make sure that you use this link to collect donations, so that the donations can be attributed to your fundraiser.

Visit this page to learn how to customize your fundraising page, including how to:

Customize your page
Add a photo to your page
Add a story about why you are fundraising
Email your contacts (see the suggested email message below)
Send a thank you email to those who donate through your fundraiser (see the suggested thank you email message below)
Please note: We recommend that you skip step 6 (Share Socially) and instead post to social media directly using the suggested posts below.

Suggested email text:

Subject line: Help me support [organization’s name]

I’m raising funds for [organization’s name] as part of The Big Share® on Tuesday, March 7. This online day of giving is a fun and easy way to support local nonprofits and make change happen.

The Big Share is hosted by Community Shares of Wisconsin to support the organization’s nearly 70 nonprofit members who are advancing the local social and environmental justice movement.

You can donate now through March 7 on my fundraising page: [your fundraising page link]

Thank you for your support,
[Your name]

Suggested thank you email text:

Subject line: Thank you for supporting [organization’s name]

Thank you for donating to my fundraiser in support of [organization’s name]. Through the generosity of people like you, the nearly 70 nonprofit members of Community Shares of Wisconsin can continue to advance social justice and protect the environment.

Please consider following Community Shares of Wisconsin on social media for the latest on their efforts to make change happen.

Facebook: https://www.facebook.com/communityshares
Twitter: https://twitter.com/commshareswi
Instagram: https://www.instagram.com/commshareswi/

Thank you again for your support,
[Your name]

Suggested talking points:

When discussing The Big Share with others, whether in person or online, please keep these important messages in mind.

The Big Share® is Tuesday, March 7.
The Big Share® is an online day of giving hosted by Community Shares of Wisconsin to support the organization’s nearly 70 nonprofit members.
The event is set to raise over $500,000.
This is the ninth annual The Big Share and this year’s theme is “Make Change Happen”.
Community Shares of Wisconsin aims to engage 5,000 individual donors this year. Individuals in the community can create peer-to-peer fundraising campaigns for their favorite member nonprofits.
With a minimum donation of $5, it is easy to get involved. It only takes a few minutes to donate.

Feel free to post stories on Instagram and Facebook too. You can use the blank space on these graphics to customize the message.

Please do not right click the graphics on this page to save them, they will be low resolution. Instead, download the social media story graphics here.