The Big Share® “Donate” Digital Media Kit

For use from February 1 through March 5

The Big Share® is on Tuesday, March 5, 2024. Community Shares of Wisconsin prepared this digital media kit so you can encourage your board members, supporters, social media followers, and enewsletter subscribers to donate leading up to and during The Big Share.

This kit is for use from February 1 through March 5. We recommend that you post (or share CSW’s posts) several times leading up to and on March 5.

Please forward this kit to the person in your organization in charge of social media or communications. These materials can be copied to use as-is or you can adapt them for your own needs. We encourage you to experiment with your copy, images, and link placement. Test your results to see what performs best for your audience.

Included in this kit are example social media posts, email messages, talking points, graphics, and other materials that will help you in your fundraising efforts.

Power hours and prizes: Now is the time to start strategizing about Power Hours and prizes. These friendly competitions are a great way to generate excitement among your audience and potentially win an extra donation for your organization. You can find all the power hour and prize info at this link.

 

Social media tags

Please remember to tag Community Shares of Wisconsin so we can engage with your posts and amplify your message. Tag us at @CommunityShares on Facebook, @CommunitySharesWI on LinkedIn, and @CommSharesWI on Instagram and Twitter.


Social media graphics

Accompany your posts with any of these graphics. The graphics shown below are low-resolution examples. Download the actual graphics at this link.

An aerial view of Madison’s isthmus. The Big Share 10th anniversary logo is overlaid on the photo. Graphic reads: Give to local nonprofits Tuesday, March 5. Principal partner Madison Community Foundation. TheBigShare.org
Three volunteers wearing The Big Share t-shirts smiling with a bike. The Big Share 10th anniversary logo is overlaid on the photo. Graphic reads: Give to local nonprofits Tuesday, March 5. Principal partner Madison Community Foundation. TheBigShare.org
A woman and a child look at a garden plot. The Big Share 10th anniversary logo is overlaid on the photo. Graphic reads: Give to local nonprofits Tuesday, March 5. Principal partner Madison Community Foundation. TheBigShare.org

If you would like to use your own photo in these graphics, you can use this photo frame file. It is a png with a transparent background that will allow you to add your own photo using photo editing or graphic design software such as Photoshop or Canva.

 

Alt Text

In order to make social media posts more accessible for people using screen readers, remember to include alt text for images. Alt text is a description of what is happening in photos or graphics. Alt text should provide context while being concise, detailed, and specific.

Here are suggestions for alt text for the social media graphics, along with instructions on how to add alt text on social media.

Image 1: “An aerial view of Madison’s isthmus. The Big Share 10th anniversary logo is overlaid on the photo. Graphic reads: Give to local nonprofits Tuesday, March 5. Principal partner Madison Community Foundation. TheBigShare.org”

Image 2: “Three volunteers wearing The Big Share t-shirts smiling with a bike. The Big Share 10th anniversary logo is overlaid on the photo. Graphic reads: Give to local nonprofits Tuesday, March 5. Principal partner Madison Community Foundation. TheBigShare.org”

Image 3: “A woman and a child look at a garden plot. The Big Share 10th anniversary logo is overlaid on the photo. Graphic reads: Give to local nonprofits Tuesday, March 5. Principal partner Madison Community Foundation. TheBigShare.org”

 

Example Facebook posts:

 

For use February 1 – March 4

The Big Share® is Tuesday, March 5. Now in its tenth year, this online day of giving hosted by @CommunityShares is a fun and easy way to support [organization’s name or Facebook handle] and make change happen.

Help us reach our goal of $xxxx and xxx individual donors. Donate now through March 5 at [organization’s link on thebigshare.org].

#CSWBigShare

 

For use February 1 – March 4 if promoting a power hour (can adjust for other prizes)

The Big Share® is Tuesday, March 5. Now in its tenth year, this online day of giving hosted by @CommunityShares is a fun and easy way to support [organization’s name or Facebook handle] and make change happen.

We are competing for a special $1,000 “power hour” bonus for having the [most donors or most money raised] between [start time] and [end time] on March 5. Set an alarm on your phone to give us a strong start!

[organization’s link on thebigshare.org]

#CSWBigShare

 

For use March 5

The Big Share® is today! Donate to [organization’s name or Facebook handle] now at [organization’s link on thebigshare.org]

Help us reach our goal of $xxxx and xxx individual donors.

This online day of giving, hosted by @CommunityShares, is a fun and easy way to support local nonprofits and make change happen. #CSWBigShare

 

For use March 5 if promoting a power hour

The Big Share® is today! Donate to [organization’s name or Facebook handle] between [start time] and [end time] today to help us win a $1,000 “power hour” bonus for having the [most donors or most money raised] during the hour.

Donate now at [organization’s link on thebigshare.org].

Now in its tenth year, The Big Share is an online day of giving hosted by @CommunityShares to support local nonprofits and make change happen. #CSWBigShare

 

Example Twitter (X) posts:

 

For use February 1 – March 4

The Big Share®, hosted by @CommSharesWI, is March 5. #CSWBigShare is a fun way to support [organization’s name or Twitter handle] and make change happen.

Help us reach our goal of $xxxx and xxx donors. Donate now through March 5 at [organization’s link on thebigshare.org].

 

For use February 1 – March 4 if promoting a power hour (can adjust for other prizes)

We are competing for a $1,000 “power hour” bonus for having the [most donors or most money raised] between [start time] and [end time] on March 5 for the #CSWBigShare, hosted by @CommSharesWI. Set an alarm on your phone to give us a strong start!

[organization’s link on thebigshare.org]

 

For use March 5

The Big Share®, hosted by @CommSharesWI is today! Help us reach our goal of $xxxx and xxx individual donors by donating to [organization’s name or Twitter handle] now at [organization’s link on thebigshare.org].

#CSWBigShare

 

For use March 5 if promoting a power hour

#CSWBigShare, hosted by @CommSharesWI, is today! Donate to [organization’s name or Twitter handle] between [start time] and [end time] to help us win a $1,000 “power hour” bonus for having the [most donors or most money raised] during the hour.

[organization’s link on thebigshare.org]

 

* Be mindful when sharing links on Twitter (X). Headlines are no longer visible, meaning users will only see the linked destination’s share image. It’s helpful to make sure your post copy is detailed enough so users will understand where you are linking.

 

Example Instagram posts:

 

For use February 1 – March 4

The Big Share® is Tuesday, March 5.  Now in its tenth year, this online day of giving hosted by @CommSharesWI is a fun and easy way to support [organization’s name or Instagram handle] and make change happen.

Help us reach our goal of $xxxx and xxx individual donors. Donate now through March 5 using the link in our bio.

.

 

.

 

#CSWBigShare #CommunityShares #CommunityBuilding #SocialJustice #EnvironmentalJustice #Equity #MadisonWI #Wisconsin #MadisonWisconsin

 

For use February 1 – March 4 if promoting a power hour (can adjust for other prizes)

The Big Share® is Tuesday, March 5. Now in its tenth year, this online day of giving hosted by @CommSharesWI is a fun and easy way to support [organization’s name or Instagram handle] and make change happen.

We are competing for a special $1,000 “power hour” bonus for having the [most donors or most money raised] between [start time] and [end time] on March 5. Set an alarm on your phone to give us a strong start!

Link to donate in bio.

.

 

.

 

#CSWBigShare #CommunityShares #CommunityBuilding #SocialJustice #EnvironmentalJustice #Equity #MadisonWI #Wisconsin #MadisonWisconsin

 

For use March 5

The Big Share® is today! Help us reach our goal of $xxxx and xxx individual donors. Donate to [organization’s name or Instagram handle] now using the link in our bio.

Now in its tenth year, this online day of giving hosted by @CommSharesWI is a fun and easy way to support local nonprofits and make change happen.

.

 

.

 

#CSWBigShare #CommunityShares #CommunityBuilding #SocialJustice #EnvironmentalJustice #Equity #MadisonWI #Wisconsin #MadisonWisconsin

 

For use March 5 if promoting a power hour

The Big Share® is today! Donate to [organization’s name or Instagram handle] between [start time] and [end time] today to help us win a $1,000 “power hour” bonus for having the [most donors or most money raised] during the hour. Use the link in our bio to donate.

Now in its tenth year, this online day of giving hosted by @CommSharesWI is a fun and easy way to support local nonprofits and make change happen.

.

 

.

 

#CSWBigShare #CommunityShares #CommunityBuilding #SocialJustice #EnvironmentalJustice #Equity #MadisonWI #Wisconsin #MadisonWisconsin

 

Please note that the spaces and periods in the posts are intentional. They make it easier for people to read posts on Instagram. Additionally, please set your Instagram bio link to your organization’s Big Share donate link.

 

 

Example LinkedIn posts:

 

For use February 1 – March 4

The Big Share® is Tuesday, March 5. Now in its tenth year, this online day of giving hosted by @CommunitySharesWI is a fun and easy way to support [organization’s name or LinkedIn handle] and make change happen.

Help us reach our goal of $xxxx and xxx individual donors. Donate now through March 5 at [organization’s link on thebigshare.org]

#CSWBigShare

 

For use February 1 – March 4 if promoting a power hour (can adjust for other prizes)

The Big Share® is Tuesday, March 5.  Now in its tenth year, this online day of giving hosted by @CommunitySharesWI is a fun and easy way to support [organization’s name or LinkedIn handle] and make change happen.

We are competing for a special $1,000 “power hour” bonus for having the [most donors or most money raised] between [start time] and [end time] on March 5. Set an alarm on your phone to give us a strong start!

[organization’s link on thebigshare.org]

#CSWBigShare

 

For use March 5

The Big Share® is today! Help us reach our goal of $xxxx and xxx individual donors by donating to [organization’s name or LinkedIn handle] now at [organization’s link on thebigshare.org]

Now in its tenth year, this online day of giving hosted by @CommunitySharesWI is a fun and easy way to support local nonprofits and make change happen.

#CSWBigShare

 

For use March 5 if promoting a power hour

The Big Share® is today! Donate to [organization’s name or LinkedIn handle] between [start time] and [end time] today to help us win a $1,000 “power hour” bonus for having the [most donors or most money raised] during the hour.

Donate now at [organization’s link on thebigshare.org].

Now in its tenth year, this online day of giving hosted by @CommunitySharesWI is a fun and easy way to support local nonprofits and make change happen.

#CSWBigShare

 

Example enewsletter or email text:

 

February 1 – March 4

Subject line: The Big Share: Donate now through March 5

The Big Share® is Tuesday, March 5. Now in its tenth year, this online day of giving is a fun and easy way to donate to [insert organization’s name] and make change happen.

The Big Share is hosted by Community Shares of Wisconsin to support the organization’s nearly 70 nonprofit members, including [insert organization’s name], who are advancing the local social and environmental justice movement.

Help us reach our goal of raising $xxxx and having xxx individual donors. It only takes a few minutes to give and with a minimum donation of only $5, it is easy to get involved.

Donate now through March 5 at [organization’s link on thebigshare.org]

 

February 1 – March 4 if promoting a power hour

Subject line: Help us win a $1,000 bonus during The Big Share

The Big Share® is Tuesday, March 5.

Now in its tenth year, this online day of giving is a fun and easy way to donate to [organization name] and make change happen.

The Big Share is hosted by Community Shares of Wisconsin to support the organization’s nearly 70 nonprofit members, including [organization name], who are advancing the local social and environmental justice movement.

Help us win a special $1,000 “power hour” bonus for having the [most donors or most money raised] between [start time] and [end time] on March 5. Set an alarm on your phone to give us a strong start!

It only takes a few minutes to give and with a minimum donation of only $5, it is easy to get involved.

Donate at [organization’s link on thebigshare.org]

 

March 5

Subject line: The Big Share is today! Donate now.

The Big Share® is today! This online day of giving is a fun and easy way to support [organization name] and make change happen.

Help us reach our goal of raising $xxxx and having xxx individual donors today. It only takes a few minutes to give and with a minimum donation of only $5, it is easy to get involved.

Donate now at [organization’s link on thebigshare.org]

 

March 5 if promoting a power hour

Subject line: The Big Share is today! Help us win a $1,000 bonus.

The Big Share® is today! This online day of giving is a fun and easy way to support [organization name] and make change happen.

Help us win a special $1,000 “power hour” bonus for having the [most donors or most money raised] between [start time] and [end time] today.

It only takes a few minutes to give and with a minimum donation of only $5, it is easy to get involved.

Donate between [start time] and [end time] today at [organization’s link on thebigshare.org]

 

Thank you email:

Subject line: Thank you for supporting [organization name]

Thank you for donating to [organization name] during The Big Share®. Through the generosity of people like you, [organization name] can continue to make change happen.

Stay connected with [organization name] throughout the year by following us on social media and subscribing to our newsletter.

Facebook: [organization’s Facebook link]

Twitter: [organization’s Twitter link]

Newsletter: [link to sign-up page for newsletter]

Thank you again for your support,

[Your name]

 


 

Feel free to post stories on Instagram and Facebook too. You can use the blank space on the graphic to customize the message.

The graphics shown below are low-resolution examples. Download the actual social media story graphics here.

An aerial view of Madison’s isthmus. The Big Share 10th anniversary logo is overlaid on the photo. Graphic reads: Give to local nonprofits Tuesday, March 5. Principal partner Madison Community Foundation. TheBigShare.org
Three volunteers wearing The Big Share t-shirts smiling with a bike. The Big Share 10th anniversary logo is overlaid on the photo. Graphic reads: Give to local nonprofits Tuesday, March 5. Principal partner Madison Community Foundation. TheBigShare.org
A woman and a child look at a garden plot. The Big Share 10th anniversary logo is overlaid on the photo. Graphic reads: Give to local nonprofits Tuesday, March 5. Principal partner Madison Community Foundation. TheBigShare.org

 

Talking Points:

You can use these talking points in interviews, discussions, and other communications about The Big Share.

  • The Big Share® is Tuesday, March 5.
  • The Big Share® is an online day of giving hosted by Community Shares of Wisconsin to support the organization’s nearly 70 member nonprofits.
  • This year marks the 10th anniversary of The Big Share.
  • The event has raised $4.2 million since 2015.
  • This year’s theme is “Make Change Happen”.
  • The event aims to raise $800,000.
  • With a minimum donation of $5, it is easy for individuals to get involved. It only takes a few minutes to donate.

 

 

Additional Graphics and Print Items:

Download the official The Big Share Brand Guide

Download the official The Big Share Logos

Download the official The Big Share 2024 Photos

Download social media and email cover photos

Download Zoom backgrounds

Download the Big Share poster

Download the “I Give Because” poster

Download the “I Gave” and “Donor” profile badgesThese profile badges can be shared with your donors so they can change their profile photos on social media to show that they donated as part of The Big Share.

Download the thank you card – Send your donors this printable PDF thank you card. Prints two cards per 8.5×11″ sheet of paper.