The Big Share® “Save the Date” Digital Media Kit

For use from January 1 through January 31

The Big Share® is on Tuesday, March 7, 2023. Community Shares of Wisconsin prepared this digital media kit so you can encourage your board members, supporters, social media followers, and enewsletter subscribers to save the date and plan to participate in The Big Share.

This digital media kit is the first of two digital media kits. This first kit is for use from January 1 through January 31. We will send a second digital media kit for use between February 1 and March 7. The second kit will be for you to officially kick off The Big Share and tell your board members, supporters, social media followers, and enewsletter subscribers to donate on March 7.

Please forward this kit to the person in your organization in charge of social media or communications. These materials can be copied to use as-is or you can adapt them for your own needs. We encourage you to experiment with your copy, images, and link placement. Test your results to see what performs best for your audience. We recommend that you post two times in January.

Included in this kit are example social media posts, email messages, talking points, graphics, and other materials.

Social media tags: Please remember to tag Community Shares of Wisconsin so we can engage with your posts and amplify your message. Tag us at @CommunityShares on Facebook, @CommunitySharesWI on LinkedIn, and @CommSharesWI on Instagram and Twitter.

Social media graphics

Accompany your posts with any of these graphics. The graphics shown below are low-resolution examples. Download the actual graphics at this link.

Alt Text

In order to make social media posts more accessible for people using screen readers, remember to include alt text for images. Alt text is a description of what is happening in photos or graphics. Alt text should provide context while being concise, detailed, and specific.

Here are suggestions for alt text for the social media graphics, along with instructions on how to add alt text on social media.

Image 1: “A woman and a child look at a garden plot. The Big Share logo is overlaid on the photo. Graphic reads: Save the date Tuesday, March 7. Principal partner Madison Community Foundation. TheBigShare.org”

Image 2: “An aerial view of Madison’s isthmus. The Big Share logo is overlaid on the photo. Graphic reads: Save the date Tuesday, March 7. Principal partner Madison Community Foundation. TheBigShare.org”

Image 3: “A green forest with sunlight peeking through. The Big Share logo is overlaid on the photo. Graphic reads: Save the date Tuesday, March 7. Principal partner Madison Community Foundation. TheBigShare.org”

Power Hours and prizes

Now is the time to start strategizing about Power Hours and prizes. These friendly competitions are a great way to generate excitement among your audience and potentially win an extra donation for your organization. You can find all the info at this link.

Example Facebook post:

Save the date for The Big Share® on Tuesday, March 7, hosted by @CommunityShares. The Big Share is a fun, easy, and flexible way to donate to [insert organization’s name or Facebook handle] and other organizations making a difference in our community.

Mark your calendars and get ready to make change happen. #CSWBigShare

Example Twitter post:

Save the date for The Big Share® on Tuesday, March 7, hosted by @CommSharesWI. The Big Share is a fun and easy way to donate to [insert organization’s name or Twitter handle] and other organizations making a difference in our community.

Make Change Happen. #CSWBigShare

Example Instagram post:

Save the date for The Big Share® on Tuesday, March 7, hosted by @CommSharesWI. The Big Share is a fun, easy, and flexible way to donate to [insert organization’s name or Instagram handle] and other organizations making a difference in our community. Mark your calendars and get ready to make change happen.

#CSWBigShare #CommunityShares #CommunityBuilding #SocialJustice #EnvironmentalJustice #Equity #MadisonWI #Wisconsin #MadisonWisconsin

(Please note that the spaces above are intentional. They make it easier for people to read posts on Instagram.)

Example LinkedIn posts:

Save the date for The Big Share® on Tuesday, March 7, hosted by @CommunitySharesWI. The Big Share is a fun, easy, and flexible way to donate to [insert organization’s name or LinkedIn handle] and other organizations making a difference in our community.

Mark your calendars and get ready to make change happen. #CSWBigShare

Example enewsletter or email text:

Subject line: Save the Date: The Big Share

We invite you to save the date for The Big Share® on Tuesday, March 7.

The Big Share is a fun, easy, and flexible way to donate to [insert organization’s name] and other organizations making a difference in our community. The Big Share is hosted by Community Shares of Wisconsin to support the organization’s nearly 70 nonprofit members, including [insert organization’s name], who are advancing the local social and environmental justice movement.

Mark your calendars and get ready to make change happen.

Feel free to post stories on Instagram and Facebook too. You can use the blank space on the graphic to customize the message.

The graphics shown below are low-resolution examples. Download the actual social media story graphics here.

Talking Points:

You can use these talking points in interviews, discussions, and other communications about The Big Share.

The Big Share® is Tuesday, March 7.
The Big Share® is an online day of giving hosted by Community Shares of Wisconsin to support the organization’s nearly 70 nonprofit members.
This year’s theme is “Make Change Happen”.
The event is set to raise over $500,000.
With a minimum donation of $5, it is easy for individuals to get involved. It only takes a few minutes to donate.