The Big Share® “Save the Date” Digital Media Kit

For use from January 16 through January 31

The Big Share® is on Tuesday, March 5, 2024. Community Shares of Wisconsin prepared this digital media kit so you can encourage your board members, supporters, social media followers, and enewsletter subscribers to save the date and plan to participate in The Big Share.

This digital media kit is the first of two digital media kits. This first kit is for use from January 16 through January 31. We will send a second digital media kit for use between February 1 and March 5. The second kit will be for you to officially kick off The Big Share and tell your board members, supporters, social media followers, and enewsletter subscribers to donate on March 5.

Please forward this kit to the person in your organization in charge of social media or communications. These materials can be copied to use as-is or you can adapt them for your own needs. We encourage you to experiment with your copy, images, and link placement. Test your results to see what performs best for your audience. We recommend that you post two times in January.

Included in this kit are example social media posts, email messages, talking points, graphics, and other materials.

Social media tags: Please remember to tag Community Shares of Wisconsin so we can engage with your posts and amplify your message. Tag us at @CommunityShares on Facebook, @CommunitySharesWI on LinkedIn, and @CommSharesWI on Instagram and X (Twitter).


Social media graphics

Accompany your posts with any of these graphics. The graphics shown below are low-resolution examples. Download the actual graphics at this link.

An aerial view of Madison’s isthmus. The Big Share 10th anniversary logo logo is overlaid on the photo. Graphic reads: Save the date Tuesday, March 5. Principal partner Madison Community Foundation. TheBigShare.org
A woman and a child look at a garden plot. The Big Share 10th anniversary logo is overlaid on the photo. Graphic reads: Save the date Tuesday, March 5. Principal partner Madison Community Foundation. TheBigShare.org
Three volunteers wearing The Big Share t-shirts smiling with a bike. The Big Share 10th anniversary logo is overlaid on the photo. Graphic reads: Save the date Tuesday, March 5. Principal partner Madison Community Foundation. TheBigShare.org

If you would like to use your own photo in these graphics, you can use this photo frame file. It is a png with a transparent background that will allow you to add your own photo using photo editing or graphic design software such as Photoshop or Canva.

 

Alt Text

In order to make social media posts more accessible for people using screen readers, remember to include alt text for images. Alt text is a description of what is happening in photos or graphics. Alt text should provide context while being concise, detailed, and specific.

Here are suggestions for alt text for the social media graphics, along with instructions on how to add alt text on social media.

Image 1: “An aerial view of Madison’s isthmus. The Big Share 10th anniversary logo is overlaid on the photo. Graphic reads: Save the date Tuesday, March 5. Principal partner Madison Community Foundation. TheBigShare.org”

Image 2: “Three volunteers wearing The Big Share t-shirts smiling with a bike. The Big Share 10th anniversary logo is overlaid on the photo. Graphic reads: Save the date Tuesday, March 5. Principal partner Madison Community Foundation. TheBigShare.org”

Image 3: “A woman and a child look at a garden plot. The Big Share 10th anniversary logo is overlaid on the photo. Graphic reads: Save the date Tuesday, March 5. Principal partner Madison Community Foundation. TheBigShare.org”

 

Power Hours and prizes

Now is the time to start strategizing about Power Hours and prizes. These friendly competitions are a great way to generate excitement among your audience and potentially win an extra donation for your organization. You can find all the Power Hour and prize info at this link.

 

Example Facebook post:

Save the date for The Big Share® on Tuesday, March 5. This online day of giving hosted by @CommunityShares is a fun and easy way to donate to [insert organization’s name or Facebook handle] and other nonprofits making a difference in our community.

This year we’re celebrating the 10th anniversary of The Big Share, so mark your calendar for March 5 and get ready to make change happen. #CSWBigShare

 

Example X (Twitter) post:

Save the date for The Big Share® on Tuesday, March 5. Now in its 10th year, this online day of giving hosted by @CommSharesWI is a fun way to donate to [insert organization’s name or Twitter handle] and other nonprofits in our community.

Mark your calendar and make change happen. #CSWBigShare

 

Example Instagram post:

Save the date for The Big Share® on Tuesday, March 5. This online day of giving hosted by @CommSharesWI is a fun and easy way to donate to [insert organization’s name or Instagram handle] and other nonprofits making a difference in our community.

This year we’re celebrating the 10th anniversary of The Big Share, so mark your calendar for March 5 and get ready to make change happen.

.

.

#CSWBigShare #CommunityShares #CommunityBuilding #SocialJustice #EnvironmentalJustice #Equity #MadisonWI #Wisconsin #MadisonWisconsin

(Please note that the spaces above are intentional. They make it easier for people to read posts on Instagram.)

 

Example LinkedIn posts:

Save the date for The Big Share® on Tuesday, March 5. This online day of giving hosted by @CommunityShares is a fun and easy way to donate to [insert organization’s name or LinkedIn handle] and other nonprofits making a difference in our community.

This year we’re celebrating the 10th anniversary of The Big Share, so mark your calendar for March 5 and get ready to make change happen. #CSWBigShare

 

Example enewsletter or email text:

Subject line: Save the Date for The Big Share

Save the date for The Big Share® on Tuesday, March 5.

This online day of giving hosted by Community Shares of Wisconsin is a fun and easy way to donate to [insert organization’s name] and the nearly 70 other member nonprofits of Community Shares of Wisconsin. These nonprofits are working on voting rights, healthy food systems, criminal justice reform, housing advocacy, environmental protection, and much more.

This year we’re celebrating the 10th anniversary of The Big Share, so mark your calendars for March 5 and get ready to make change happen.

 


 

Feel free to post stories on Instagram and Facebook too. You can use the blank space on the graphic to customize the message.

The graphics shown below are low-resolution examples. Download the actual social media story graphics here.

An aerial view of Madison’s isthmus. The Big Share 10th anniversary logo is overlaid on the photo. Graphic reads: Save the date Tuesday, March 5. Principal partner Madison Community Foundation. TheBigShare.org
A woman and a child look at a garden plot. The Big Share 10th anniversary logo is overlaid on the photo. Graphic reads: Save the date Tuesday, March 5. Principal partner Madison Community Foundation. TheBigShare.org
Three volunteers wearing The Big Share t-shirts smiling with a bike. The Big Share 10th anniversary logo is overlaid on the photo. Graphic reads: Save the date Tuesday, March 5. Principal partner Madison Community Foundation. TheBigShare.org

 

Talking Points:

You can use these talking points in interviews, discussions, and other communications about The Big Share.

  • The Big Share® is Tuesday, March 5.
  • The Big Share® is an online day of giving hosted by Community Shares of Wisconsin to support the organization’s nearly 70 member nonprofits.
  • This year marks the 10th anniversary of The Big Share.
  • The event has raised $4.2 million since 2015.
  • This year’s theme is “Make Change Happen”.
  • The event aims to raise $800,000.
  • With a minimum donation of $5, it is easy for individuals to get involved. It only takes a few minutes to donate.

 

Additional Graphics and Print Items:

Download the official The Big Share Brand Guide

Download the official The Big Share Logos

Download the official The Big Share 2024 Photos

Download social media and email cover photos

Download Zoom backgrounds

Download the Big Share poster

Download the “I Give Because” poster